Most of us know by now that Amazon is the largest online retailer. People often go directly to Amazon when considering a purchase before searching anywhere else. And, when they do implement a search, Amazon’s extensive marketing and SEO techniques usually bring them to the top of the search results.
So, why not take advantage of their marketing to promote your own products? Amazon has provided a platform for you to do just that.
So, what exactly is Amazon’s “Fulfillment by Amazon (FBA)?”
With FBA your products are stored at Amazon’s fulfilment centres. They do the packing, the shipping, and the customer service. PLUS, products sold can be eligible for Amazon Prime’s Free Two-Day Shipping, Free Shipping, and other benefits provided directly by Amazon.
Additionally, many buyers choose products by FBA sellers instead of merchant fulfilled sellers, even when the price is higher, because they know it comes with Amazon’s reliability.
Additionally, you can now automatically market your products across most of North America. When you register for an Amazon.com seller account, you can enable FBA for products you list to be seen on Amazon.ca and Amazon.com.mx. This allows you to sell on Amazon’s marketplaces in Canada and Mexico, reaching even more customers.
Referrals-How Amazon’s FBA Increases Your Marketing While They Sell Your Product
I’m sure if you’ve made a purchase on Amazon, you’ve noticed the area at the bottom of each product page headed “recommended purchases.” What you may not have realized, is that they include FBA products in this section as well. This means a buyer on Amazon gets exposure to your product as well as theirs, increasing your exposure. And, Amazon affiliates will also link buyers to your items through blog and social media posts.
What It Will Cost You.
You will be charged for storage space and the orders they fulfill. The cost of shipping is included in your fees, with no extra charge for Amazon Prime’s FREE Two-Day Shipping and FREE Shipping on eligible orders. Fees for optional services may apply.
Upload your product to the FBA platform, finalize your listing and then box up your products and ship them to an Amazon distribution centre.
Once your items arrive and are scanned in at the distribution centre, they’re live on Amazon. If items don’t sell within the pre-set time period, you can either pay storage fees or have them returned to you at your expense.
As with any new addition to your business plan, there are pros and cons to weigh before making a final decision.
- Enormous Customer Base-As one of the largest online retailers, Amazon’s users are looking to shop.
- Credibility and Trust-buyers are comfortable going to Amazon.
- Excellent Support-Everything from inventory tracking, tax collection, and credit card processing is already set up with Amazon’s platform.
- Fees-These start at a minimum of one dollar and can go as high as 25% of the product’s price.
- You’re a Commodity-On Amazon you’re mostly a commodity. This means there will be other merchants under cutting your prices. Plus, you’re competing directly with Amazon for any products they sell.
- No Control Over Branding-Unlike on your own site there are fewer options to promote your own brand.
- Lack of Customer Loyalty-Customers are finding your products due to their loyalty to Amazon, not you.
A Note on Keeping Your Own E-Commerce Website.
At this point, you may be thinking that this could replace your own e-commerce site. Many experts recommend keeping your existing site as well. The primary reason being, when you sell on other platforms, you don’t actually own your shop.
They will reserve the right to manage your product listings, and not always in a way that is in your best interests. This could even include preventing you from selling within a certain category if they can make more of a profit selling the similar items in-house.
Over all, Amazon’s FBA platform is an excellent opportunity to increase your market exposure, sales, and distribution without having to increase your own storage and shipping facilities.
For more information or, to get started, click here now.
We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales.
When it comes to e-commerce, companies like Amazon owe a large part of their success to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.
Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid for marketing ads, and launched the perfect website. So, why isn’t traffic to your site what you want it to be?
You need to make sure your buyers can find you, or more importantly, your product. One way to do this is through Image Optimization or, Image SEO.
Choose a Descriptive Filename
By now in your journey through online marketing you’ve probably heard the word “Keyword” from a vast number of sources. According to most experts in the SEO field, keywords appear to be the end all be all of SEO. Primary Keywords, secondary Keywords…Google “Keyword” and the list of sources of info will probably go on forever.
With Image SEO the first location to use your primary keyword will be the image filename.
This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg. Instead, you want to rename it:
This gives the search engine spiders something to grab onto and take back to their part of the web.
Start a file name with a lowercase letter or a number and remove all spaces. For multiple words, join them with a dash.
Make the Image File as Small as Reasonably Possible
Loading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.
To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).
When you are using a website builder online, you may have the advantage of the builder site doing some downsizing work for you. If you aren’t sure yours will, or if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment.
There are also a few online image editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits. Two of my favourites are PicMonkey and Pixl.
Alt Text-aka-Alt Tags
When you get to the point you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This is another good place to use keyword placement.
In one of Google’s articles about image publishing guidelines, they include a section on creating great alt text. Google places a high value on alt texts. In the article, they give the following reasons to consider:
Alt Text provides Google with useful information about the subject matter of the image. They use this information to help determine the best image to return for a user’s search.
Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information.
To JPEG or PNG?
In most e-commerce catalogue pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.
JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but, save it as a JPEG (JPG), you will still be stuck with a background colour when you re-open it.
PNGs allow you to make the background transparent so the image can be used on top of any colour, texture or other text. This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.
So Now You are Ready
As history shows us, images will continue to be a primary tool of our culture and the world around us. Now you have the right knowledge to take your products to the next step. Taking the time to Incorporate these into your regular marketing routine will assist your product’s ability to be seen in your customer’s searches and get you the traffic you desire.
So, get your images here together and make them work even harder for you.
The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.
There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.
The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.
Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.
Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.
Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.
Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.
Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.
If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.
Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.
Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.
Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.
Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.
If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.
If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.
Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing.
The most used and well-known form of proof is customer testimonials. The concept is simple. You’re including actual comments from people that have actually used your products or services.
There are multiple ways to obtain these testimonials and to use them in your marketing. For obtaining comments and testimonials, consider the following options:
- Social media comments
- Ask for customer feedback
- Offer free evaluations
The easiest solution is to pull social media comments. Look for positive comments and reviews about your products or services on Facebook, Twitter, and other sites.
Another option is to ask for customer feedback. Send a survey out to your customers via email and ask for their input.
Just make sure that you let them know that their comments will be used in your marketing material. You can even include a section to allow them to choose whether they want their name to be used.
Some businesses send out free products or services and ask for customer feedback. When using these evaluations, you need to mention the fact that the customers received the product for free.
Along with obtaining testimonials, there are different ways of displaying them. The methods listed above are among the easiest. But, you could also film customer testimonials.
Think of the last infomercial that you’ve seen. They always include customers on film discussing what they liked about the product or services.
You can film customer testimonials and include them on your landing pages. Though, that’ll require a little more work than the other options.
Online Reviews and Ratings
The next form of proof is similar to customer testimonials. Using online reviews and ratings from review sites, you can offer potential customers proof that people have used and enjoyed your products or services.
Adding these reviews to your landing pages or marketing material is different from customer testimonials. You would normally include a summary of these reviews and then link to the actual page containing the reviews.
Showcase Badges or Certifications
Certifications, badges, and seals can also be used to offer proof of your abilities. You’ll see these certificates at the bottom of various landing pages.
This could include BBB accreditation, awards, and other proof that builds credibility. These should always link to a page where visitors can learn more about the certificate or badge.
Link to Stats and Figures
The majority of the previous steps are aimed at showing proof of your abilities or the effectiveness of your products or services. This last step is designed to show that you know what you’re talking about.
For example, if you claim that more people now use mobile devices for browsing the web, you should link to a study or a web page that backs up this claim.
Offering proof is becoming increasingly important. It helps prospects weed out the scams. Without this simple step, you could be missing out on a portion of the marketplace.
Use these suggestions to offer proof of any claims that you make. If you’d like to have access to more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.
What is a Sales Promotion?
When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.
When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. The good news is, people are always looking for reliable services, no matter the type. You just need to make sure they find you and not your competitors. Here are some techniques that will help you accomplish this.
Connect with Your Own Community
Established local businesses have their own clientele. And, they may only be able to handle a certain number of clients. So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity. A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.
Use Social Media and Networking
By now you’ve probably created your business website. Now, you need to consider establishing your presence on Social Media. Starting with each of the following will give you a strong foothold:
Facebook Business Page
There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them. This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.
As you cultivate this audience, you will build a following that will continue to reach more and more people over time.
Customers like to take advantage of a good deal. Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it. You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal. You can even utilize your Social Media presence to promote your incentives without extra cost to you.
Empower Your Clients
Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients. To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.
Stock Up on Business Cards
Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business. You can network with other local businesses, asking if you can leave a stack of cards in their lobbies. You can also pass them out to other business owners at networking events, social engagements, and class reunions. They can also be passed from customer to customer the way word-of-mouth advertising is accomplished. These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.
In the long run, the success of your business will depend on the quality of your services. Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.
For more ideas on how to market your service business check out this post at the wix.com blog:
5 Ways to Market Your Service Business Like a Stellar Product
You may find that not all marketing techniques will work with every target market, but, with patience you will find here what methods will work for you and help you develop an effective strategy.